Our deepest track record is in digital marketing — the hardest possible test bed for generative AI. Marketing content is produced at enormous volume, judged subjectively, tied to a brand that cannot be embarrassed, and measured ruthlessly on return. Systems that survive there are built properly.
We spent years there: automated content pipelines, audience and competitor analysis, creative evaluation, ad performance monitoring and attribution — running in production for agencies and marketplaces with thousands of creators behind them.
What changed is the models. They are now good enough, cheap enough and reliable enough that the same approach pays off well beyond marketing — in operations, customer service, research, back-office processing, and anywhere a business is bottlenecked on people reading, writing and deciding. That is the work we take on now.